Most business owners have never considered how the market percieves their business. Do they have a perception of being professional company staffed by a number of employees in some fancy office in a CBD area? or a garage husband and wife operation? Or a mobile in the ute which gets answered if someone on the jobsite hears it ring?
Most business owners have never considered how the market percieves their business. Do they have a perception of being professional company staffed by a number of employees in some fancy office in a CBD area? or a garage husband and wife operation? Or a mobile in the ute which gets answered if someone on the jobsite hears it ring?
Say for argument sake all the businesses mentioned above are very similar in terms of price and service. Purely based on perception from an advert, which business would you call? Most consumers choose to deal with the professional business.
