David Thomas

Having spent a fair bit of time using facebook and lurking on various forums I have come to the conclusion social marketting may not be for you – well it isn’t quite for me anyway.

If you sell products B2B (Business to Business) you are probably going to have a hard time getting social to work for you.  Now I say that in a very generalised manner, because I’m sure it can be done.  For me, my products don’t have any news.  I don’t publish special deals, I’m not trying to appeal to the mass market who are attracted to shiny things and big discounts.  I’m after business.

Now the argument here is that plenty of my target business people who make the decisions are probably heavy facebook and twitter users.  I know for me, I have been attracted to the occasional advert on facebook – but its never for a business related product – Things like xbox or some event or special t-shirt deal.  I’m in social mode when I’m on facebook and my business brain is switched off.

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Let me start of by saying obviously there isn’t much wrong with facebook. Its giving google a run for its money in terms of the most traffic weekly, so obviously they have got it right.

I ended up deactivating my account a couple of months ago as I was a little distracted and I needed to focus on work at the time. Things have quieted since then and I was thinking of getting back on to facebook while exercising a little balance.

This leads me to the main problem with facebook, there is only one category of friend.  Facebook is supposed to be for our social lives, the problem is I had plenty of business contacts on their and I have worked hard to separate these worlds in the ‘real’ world – I would like to do the same on Facebook.

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