On Friday I called up one of my business partners and had a good old whinge to him. You see, my problem was with the telecommunications industry. As with most business which has the whole passive large volume business model, it attracts people who aren’t in it for the long term. The ideal business model means growning a business to a certain size, then offloading to one of the largers players for a big price tag.
To be honest, I was one of those people when I first entered the market. I had the dream of growing massive and then selling. I would accept any client applications for credit at very cheap rates despite warning bells ringing. A few months later, those same clients would be 3 months outsanding on their invoices, but because I was desperate to gain customers and income I would take the risk.
I learned quickly from those early lessons and have since built my business around long term relationships with clients. There are a lot of clients out there who value simplicity, ease of owning the service and honest rates – which has given me a solid foundation.
