Some thoughts on Adroll, Adwords, LinkedIn and SEO

I have been reflecting on the various success/failures of my marketing for Simple Telecom lately, and thought I would share a few thoughts.

Adroll

Adroll is awesome, I can’t believe I didn’t know about it 2 years ago or something. It costs next to nothing compared (10% of my Adwords budget) to my AdWords campaign, delivers highly targeted marketing and bang for buck. The concept is it will track visitors to your website (like Google Analytics does) and then when that visitor visits another site with an advertising slot, it will place your ad on that site. Its really effective, because the visitor is already familiar with your brand and instantly recognises it.

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OSX PPTP: Only route VPN traffic to VPN

So my new macbook air ‘out of the box’ wasn’t able to connect to one of my data centres which requires connection via PPTP VPN.

This was very annoying, as a mobile solution for accessing the network was the macbook Air’s primary job in life.  Few googles later I found the solution.  The OSX vpn client doesn’t automatically create the relevant routes.  There is an option to push all traffic through the VPN, or none.  What if you just want to push relevant traffic to the VPN? ie. to access intranet or internal VPN services?

The steps I took: Continue reading

Revised your marketing recently?

I have spend the past few months looking at ways to increase the traffic to my sales websites – which should be a normal process for anyone running an internet related business.  As always, I was discussing this with a few of my friends who are in online business, and one suggested getting someone to look over my Adwords account.

Initially, I dismissed his idea – I’m a tech, well at least I used to be a tech – what could someone else show me about adwords? Haha.  6 months later, I decided that maybe I don’t everything and I would be happy to part with a little cash to get someone’s opinion.  He came in, adjusted lots of settings, setup new campaigns and added a few extra network based advertisements.

Wow – 1 month later, and I’m getting 2x the traffic for EXACTLY the same spend, this means my CPC has halved! Talk about instant results.

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The old sowing and reaping concept

I have been thinking a bit lately (yes I know, dangerous territory), but the universal concept of sowing and reaping is very real and I have experienced it in a massive way in my life.

If you are an angry person, hateful and spiteful to your friends, jealous of your co-workers and their success, etc. etc. – Ultimately all you are doing is attracting that kind of treatment to yourself.

Think about it, if your driving and you see some guy driving aggressive and angry, speeding and tail gating all these cars, you don’t second guess hurling abuse at him and tail gating him back.  That is sowing and reaping – in the most basic form.

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