Revised your marketing recently?

I have spend the past few months looking at ways to increase the traffic to my sales websites – which should be a normal process for anyone running an internet related business.  As always, I was discussing this with a few of my friends who are in online business, and one suggested getting someone to look over my Adwords account.

Initially, I dismissed his idea – I’m a tech, well at least I used to be a tech – what could someone else show me about adwords? Haha.  6 months later, I decided that maybe I don’t everything and I would be happy to part with a little cash to get someone’s opinion.  He came in, adjusted lots of settings, setup new campaigns and added a few extra network based advertisements.

Wow – 1 month later, and I’m getting 2x the traffic for EXACTLY the same spend, this means my CPC has halved! Talk about instant results.

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The old sowing and reaping concept

I have been thinking a bit lately (yes I know, dangerous territory), but the universal concept of sowing and reaping is very real and I have experienced it in a massive way in my life.

If you are an angry person, hateful and spiteful to your friends, jealous of your co-workers and their success, etc. etc. – Ultimately all you are doing is attracting that kind of treatment to yourself.

Think about it, if your driving and you see some guy driving aggressive and angry, speeding and tail gating all these cars, you don’t second guess hurling abuse at him and tail gating him back.  That is sowing and reaping – in the most basic form.

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Facebook vs Google and the 100bn price tag

 

I have been watching the very public floating of Facebook and it has me thinking. How do Facebook plan to really monetize their 900 million users?

To discuss this properly, lets have a good look at how the Google business model works. Like Facebook, In the companies early days, Google built a massive user base and heaps of traffic through their website, however they didn’t have a method of making money of all that traffic.

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Starting an Online Business

When your starting your new business, one of the first things you need to consider is how to market to your clients. You will soon learn that marketing is the number 1 priority for gaining customers, closely followed by converting your marketed clients into paying clients, or conversions.

The process is very critical for websites, you want to:

  1. Drive relevant traffic to your website. (Marketing)
  2. Convert that traffic into paying customers. (Converting)

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