Gaining Market Advantage

Most business owners have never considered how the market percieves their business. Do they have a perception of being professional company staffed by a number of employees in some fancy office in a CBD area? or a garage husband and wife operation? Or a mobile in the ute which gets answered if someone on the jobsite hears it ring?

Most business owners have never considered how the market percieves their business. Do they have a perception of being professional company staffed by a number of employees in some fancy office in a CBD area? or a garage husband and wife operation? Or a mobile in the ute which gets answered if someone on the jobsite hears it ring?

Say for argument sake all the businesses mentioned above are very similar in terms of price and service. Purely based on perception from an advert, which business would you call? Most consumers choose to deal with the professional business.

So I hear all the backyard operations say, “we can’t afford a fancy office with a receptionist, and your telling me I need both these things before I’m going to see the growth I’m looking for.” Perception. You only have to appear to be successful and well established, and with some clever targetted advertising you can achieve the same results. Technology has changed the way business can be operated. There are some fantastic products which if used correctly can give you a great start towards changing how your business is percieved.

The first piece of technology to consider is 1300 numbers. These numbers give your business an instant professional appearance and supply flexible options for actually taking the calls. 1300 numbers are more attractive to callers because they are well known to only carry a local charge from no matter where they call in Australia.

I recommend to also add a Live Answering Service as an overflow to your 1300 or 1800 number. This ensures that any calls that do come through are taken if your unable to get to the phone.

Get yourself a brand. A brand will give you a logo, colours and the basic foundation for your website and email signature. Every business should be fully utilizing emails and have an uptodate website. Make sure your email signature is clean, contains a disclaimer, and your logo and contact details. Customers like to shop around online for almost everything so you need to give your customers something to read and understand about your business. That doesn’t mean your customers are going to be fully informed of your products, so expect questions from your customers. Email is free. It should be used for as much communcation such as possible, quotes, questions and answers etc. Email is also a fantastic method for getting repeat customers. Build yourself a database of customers and get yourself an email marketting service to keep regular contact with your customers.

When your putting together your advertising strategy, the first thing to identify is who you target market is and then once you identified them you should be able to workout ‘how’ they would search for the product your offering. Some products people aren’t aware of, so you have 2 challenges. You need to educate your customers on your product and what it is, and then convince them that they have to buy it.

Make sure you remove all unnessasary technical speak, so your customer can clearly understand your product. The best way for this is to talk to other people, have them review your concepts and ideas, and give you honest answers. Ask them to explain what the product is, and how it would benefit them.

I hope this give you some insight into what can be achieved in modern business with some technology savvy.