I’m pretty pumped, I’ve been hard at work coding up new services and functionality for the Call Answering Service that Simple Telecom offers.
We have expand to now have 4 variations of the service, each level gets a little more tricky and has expanded functionality on the last:
- Simple Answering – This is your basic offering where we will take answer the call in your business name, then grab the callers name and number and send it through to you.
- Tele Receptionist – A full blown virtual receptionist, All the above features but also include the ability to Warm Transfer & Blind Transfer calls to specific people. (Warm transfer confirms your available before transferring – Blind is blind). Also the operator can ask specific questions, and send message through to specific people on demand.
- Bat Phone – This is a complete escalation service, perfect for your after hours emergency scenario’s. You can change the list of numbers at any time, change advanced options like who get’s SMS at various stages, ask the caller questions etc. Its pretty advance, and it has a cool name and logo!
- Tele Clerk – All the features from the above service - AND the ability to take specific orders from your customers. Credit cards, delivery addresses – you name it, we can do it.
Ok so, Google sent me to the sin bin due to some competition running negative SEO campaigns at my money site. I went from 1st to 100+ for “1300 numbers” – pretty tough bullet to bite hey.
My Recovery is on track, but its realistically a 6-12 month comeback.
Anyway, now what? I’ve spent the past few months redesigning my business as if Google didn’t exist. Yes I still use Adwords – Its the best marketing tool ever, but what if it stopped working all of a sudden? Google was my only egg in my basket, what a massive risk.
Read a really interesting article from Infocommerce Group website, which has said it perfectly:
The bottom line is that Google has evolved over the years, and consequently publishers need to evolve in their thinking towards Google. *The term “frenemy”* was coined to summarize our confusion about how we should best interact with Google. The emerging reality seems to be that while Google can still bring benefit to all of us, it’s a mistake for any of us to depend on Google for our business. That’s a big statement to make, but from both a strategic and operational perspective, Google is an unstable platform
This statement says it all for me. The real question is, how do you build an online business, where your natural Google ranking is responsible for a large percentage of your online sales?
I have been reflecting on the various success/failures of my marketing for Simple Telecom lately, and thought I would share a few thoughts.
Adroll is awesome, I can’t believe I didn’t know about it 2 years ago or something. It costs next to nothing compared (10% of my Adwords budget) to my AdWords campaign, delivers highly targeted marketing and bang for buck. The concept is it will track visitors to your website (like Google Analytics does) and then when that visitor visits another site with an advertising slot, it will place your ad on that site. Its really effective, because the visitor is already familiar with your brand and instantly recognises it.
I have spend the past few months looking at ways to increase the traffic to my sales websites – which should be a normal process for anyone running an internet related business. As always, I was discussing this with a few of my friends who are in online business, and one suggested getting someone to look over my Adwords account.
Initially, I dismissed his idea – I’m a tech, well at least I used to be a tech – what could someone else show me about adwords? Haha. 6 months later, I decided that maybe I don’t everything and I would be happy to part with a little cash to get someone’s opinion. He came in, adjusted lots of settings, setup new campaigns and added a few extra network based advertisements.
Wow – 1 month later, and I’m getting 2x the traffic for EXACTLY the same spend, this means my CPC has halved! Talk about instant results.