Ok so, Google sent me to the sin bin due to some competition running negative SEO campaigns at my money site. I went from 1st to 100+ for “1300 numbers” – pretty tough bullet to bite hey.
My Recovery is on track, but its realistically a 6-12 month comeback.
Anyway, now what? I’ve spent the past few months redesigning my business as if Google didn’t exist. Yes I still use Adwords – Its the best marketing tool ever, but what if it stopped working all of a sudden? Google was my only egg in my basket, what a massive risk.
Read a really interesting article from Infocommerce Group website, which has said it perfectly:
The bottom line is that Google has evolved over the years, and consequently publishers need to evolve in their thinking towards Google. *The term “frenemy”* was coined to summarize our confusion about how we should best interact with Google. The emerging reality seems to be that while Google can still bring benefit to all of us, it’s a mistake for any of us to depend on Google for our business. That’s a big statement to make, but from both a strategic and operational perspective, Google is an unstable platform
This statement says it all for me. The real question is, how do you build an online business, where your natural Google ranking is responsible for a large percentage of your online sales?
I have been reflecting on the various success/failures of my marketing for Simple Telecom lately, and thought I would share a few thoughts.
Adroll is awesome, I can’t believe I didn’t know about it 2 years ago or something. It costs next to nothing compared (10% of my Adwords budget) to my AdWords campaign, delivers highly targeted marketing and bang for buck. The concept is it will track visitors to your website (like Google Analytics does) and then when that visitor visits another site with an advertising slot, it will place your ad on that site. Its really effective, because the visitor is already familiar with your brand and instantly recognises it.
So my new macbook air ‘out of the box’ wasn’t able to connect to one of my data centres which requires connection via PPTP VPN.
This was very annoying, as a mobile solution for accessing the network was the macbook Air’s primary job in life. Few googles later I found the solution. The OSX vpn client doesn’t automatically create the relevant routes. There is an option to push all traffic through the VPN, or none. What if you just want to push relevant traffic to the VPN? ie. to access intranet or internal VPN services?
The steps I took: Continue reading
I have spend the past few months looking at ways to increase the traffic to my sales websites – which should be a normal process for anyone running an internet related business. As always, I was discussing this with a few of my friends who are in online business, and one suggested getting someone to look over my Adwords account.
Initially, I dismissed his idea – I’m a tech, well at least I used to be a tech – what could someone else show me about adwords? Haha. 6 months later, I decided that maybe I don’t everything and I would be happy to part with a little cash to get someone’s opinion. He came in, adjusted lots of settings, setup new campaigns and added a few extra network based advertisements.
Wow – 1 month later, and I’m getting 2x the traffic for EXACTLY the same spend, this means my CPC has halved! Talk about instant results.